by David Newhardt
Celebrate 50 years of Pontiac’s iconic muscle car
The early 1960s saw American auto manufacturers desperately trying to sell cars to the emerging baby-boom market. Pontiac attained success with its original muscle car, the GTO, but as successful as the GTO was, it was handily outsold by Ford’s grand-slam home-run pony car, the Mustang. In response, Pontiac entered the pony car market in 1967, its new Firebird, a model that became one of the most iconic cars of the classic muscle-car era. Eventually the top Firebird model, the Trans Am, became the standard bearer for automotive performance in the U.S. market, kept the muscle car flame alive throughout the dark years of the 1970s and led the charge when performance reemerged in the 1980s.
Pontiac Firebird: 50 Years chronicles the Firebird’s rich history, from the early attempts to reach the youth market in the early 1960s, through the potent and turbulent years of the classic muscle car era, the resurgence of muscle in the 1980s, to the car’s continued popularity today.
This 2017 hardcover book is, priced at $50.00 is available on Amazon.
Purchaser review from Amazon: Finally a big fancy and good hardcover book on one of my other perennial favorite vehicles, the Pontiac Firebird and its derivatives, the Formula, Trans Am and so forth. Beautiful book chronicling this vehicle that sadly is no longer with us. Smokey and the Bandit and movie cars and marketing genius is in the book. I would have like to have seen the current Bandit conversion T/A (Camaro with a body kit made to look like a T/A; they also have a GTO based kit and other kits from others) car and aftermarket Camaro based clones as well as the racing cars and racing heritage. Otherwise I love the cover, love everything about the book and the history contained in it as it is well written. Glad to have this book in my F-Body (Camaro/Firebird) Book collection. Hope one day Pontiac will come back with the Firebird, T/A and Formula (wishful thinking). In the meantime we have a book like this tha
t perfectly shows these legends. – Jose Lopez P